One ladder. No surprises.
One-time build. Full source code. No platform subscription.
Start here
Command Audit — $1,500
Credited in full toward any build — so if we build, the audit was free.
You get: a teardown of your lead flow, a snapshot of your competitors, a map of your workflow bottlenecks, a mockup of your dashboard, and a build scope with success metrics. Useful to you, executable by an engineer — even one who isn't us. See exactly what's inside →
The build
Owner Command Center — Starter — $6,500
The foundation, wired into your existing website:
- Capture — every channel (forms, calls, chat, email) captured and source-tracked
- Close — Lead Intake and Follow-Up loops with approval gates
- Command — owner dashboard v1 plus the weekly Monday Brief
- Full source code, documentation, and a clean handoff
Owner Command Center — Full — $18,000
Everything in Starter, plus:
- The front door rebuilt — a conversion-focused website
- Competitor Watchtower — your market, watched and summarized
- Quote follow-up — the loop, pointed at outstanding estimates
- Expanded dashboard and deeper integrations (CRM, calendar, accounting)
After the build
Managed Operations — optional, never required
- Monitor — $500/mo — performance tracking and alerts
- Maintain — $1,500/mo — model updates, prompt tuning, fixes
- Scale — $3,000/mo — new loops and priority support as you grow
On-demand support — $200/hour
No retainer. Same team that built your system.
Expansion systems — scoped individually
Lead Recovery System, Quote Follow-Up System, Client Intake Portal, standalone Watchtower — added after your Command Center is live.
What it costs to run
Honest numbers, because you'll own this thing:
- Hosting: ~$0. Cloudflare's edge. Pages, database, SSL, CDN.
- AI usage: paid directly to providers by you — typically well under $100/month at small-business volume.
- Binary Rogue platform fees: none. There is no Binary Rogue subscription.
The guarantee
30-day fix-it guarantee. A system is not done until it performs as scoped. If something isn't working in the first 30 days, we fix it at no additional cost.